WEBSITE COPY FOR THE BRICK, AN ONLINE FURNITURE STORE

The challenge: The Brick’s website leads with many promotions, images and special offers but lacks benefit driven copy that introduces the brand voice.

The solution: I took some creative liberties and proposed homepage copy that doesn’t just lead with the benefits, but establishes a deep benefit that satisfies an unmet psychological need. In doing so, The Brick’s brand voice becomes more personable and aspirational.